Inspiring innovation and imagination for over a century
Harley Davidson's "H-D Membership" program inspires passion and community for moto-culture enthusiasts, connecting them through personalized rewards and experiences.
Harley-Davidson's creativity and ingenuity have led to numerous advancements in the field of transportation, inspiring a new generation of industry leaders. The company remains at the forefront of the motorcycle industry, continuing to innovate and push the boundaries of what is possible on two wheels. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, Wisconsin, USA.
Harley-Davidson's legacy is a testament to the power of imagination and the ability to transform an idea into a successful company that transcends generations. The brand's influence has been felt globally and continues to symbolize excellence and quality in the motorcycle industry.
Today, Harley Davidson continues to define motorcycle culture and lifestyle, evoking soul-stirring emotion reflected in every product and experience - like with the launch of H-D Membership will allow riders and fans to enjoy a personalized experience of in-app social features, riding benefits, and access to the Harley-Davidson brand like never before. H-D Membership is a new and positive hub for moto-culture – inspiring riders and non-riders alike.
“At the center of all our endeavors lies our community. With the Harley Owners Group as our foundation, the H-D Membership program aims to enhance the way we interact with our members, utilizing contemporary tools to connect riders, offer fresh benefits, and create novel experiences,” explained Jochen Zeitz, CEO, President, and Chairman of Harley-Davidson. "We are enthusiastic about providing a new avenue for riders and non-riders alike to connect on and off the road, with tailored content to personalize their experience with the brand."
And this is how the bank research analysts view the stock currently:
· The consensus of the bank analysts is "buy." Of 16 analysts covering the share, nine rate the stock with "Buy" and 7 with "Hold.” No analyst recommends selling the stock.
· The average expected upside of the stock price for the next six to twelve months is currently 41.9% (closing price on 13/11/2023)
Sources:
https://investor.harley-davidson.com/our-strategy/default.aspx
https://investor.harley-davidson.com/our-strategy/default.aspx
