# Know your worth

Whether you're starting your journey or looking to enhance your skills, we provide professional tools, educational resources, and a collaborative community. From building your portfolio to identifying the right investments and making them real, UMushroom supports every step of your investing journey.

What is # Know your worth?

We are a movement, on a mission to transform the financial world by creating the place to learn, talk and go beyond money.
Equality
Equality
We deeply believe that each human life is of equal value.
Honesty
Honesty
We want to open an honest conversation about the nature of money and its state in the world.
Independence
Independence
We give people the knowledge and the tools to live a financially independent and self-responsible life.
Fullfilment
Fullfilment
We help you discover the true purpose in life and experience it.
Equality
Equality
We deeply believe that each human life is of equal value.
Honesty
Honesty
We want to open an honest conversation about the nature of money and its state in the world.
Independence
Independence
We give people the knowledge and the tools to live a financially independent and self-responsible life.
Fullfilment
Fullfilment
We help you discover the true purpose in life and experience it.
The Problems we all face
What is
the Solution?
Anyone who wishes to enter the world of investing will sooner or later encounter one of these major issues
Build your confidence and skills by teaming up with people you trust and who share your values

Fear

Each day on the news and in everyday life, people are bombarded with money related fears. Wars, recession, inflation, unemployment and we could go on and on..

Industry Taboos

Do you get the feeling the big money industries are not being completely transparent? Many people feel the knowledge to financial success is an exclusive secret only the rich know.

Negative Bias

Raise your hand if you have a negative association about money. Maybe somebody tricked you, you made a bad investment, you struggled financially your whole life or to put it simply, you think money is the source of evil.

Lack of trust

People have lost their trust in institutions. It turns out not everyone has your best interest at heart, and with lack of trust there is no common ground to build a solid relationship for a better future.

Empowerment

We provide the tools and know-how, so you can start making confident and independent financial decisions aligned with your values and life goals.

Transparency

Speak up, no more hiding behind the financial jargon. Let’s have those difficult discussions and make the financial world transparent.

Community

Everyone has had a negative experience associated with money. By cultivating a strong like-minded community, we continue to learn from each other. You are not alone on your financial journey, we have got your back!

Security

It is time for you to regain your trust. First in yourself and your own abilities, followed by the conscious decision of supporting the initiatives that align with your values. Remember money speaks.

The Problems we all face
Anyone who wishes to enter the world of Investing will sooner or later encounter one of these major issues
Fear
Each day on the news and in everyday life, people are bombarded with money related fears. Wars, recession, inflation, unemployment and we could go on and on..
Industry Taboos
Do you get the feeling the big money industries are not being completely transparent? Many people feel the knowledge to financial success is an exclusive secret only the rich know.
Negative Bias
Raise your hand if you have a negative association about money. Maybe somebody tricked you, you made a bad investment, you struggled financially your whole life or to put it simply, you think money is the source of evil.
Lack of trust
People have lost their trust in institutions. It turns out not everyone has your best interest at heart, and with lack of trust there is no common ground to build a solid relationship for a better future.
What is the solution?
Anyone who wishes to enter the world of Investing will sooner or later encounter one of these major issues
Empowerment
We provide the tools and know-how, so you can start making confident and independent financial decisions aligned with your values and life goals.
Transparency
Speak up, no more hiding behind the financial jargon. Let’s have those difficult discussions and make the financial world transparent.
Community
Everyone has had a negative experience associated with money. By cultivating a strong like-minded community, we continue to learn from each other. You are not alone on your financial journey, we have got your back!
Security
It is time for you to regain your trust. First in yourself and your own abilities, followed by the conscious decision of supporting the initiatives that align with your values. Remember money speaks.

How to participate

Join our community
Join our community of investors who want to change the world. Be yourself and share your experience on an investing platform that actually cares.
Share your story
Everyone has their own story. You are unique and have so much to offer to the world. Speak up, let others learn from your experience and you even have a chance to be our star of the week.
Who is behind the movement?
Luba Schoenig
Co-founder
The power of knowledge. You are the master of your life. Don‘t try, do it!

"Teaching magic"
Investor type
Founders
Luba and Tonia
Behind our project, there is a vision of two entrepreneurs with rich professional backgrounds. Meet Luba Schoenig & Tonia Zimmermann, two former executive bankers on a mission to change how people think about money and finance.
``
Tonia Zimmermann
Co-founder
Balancing the elements

"Good food is as important as finance"
Investor type
People acting together as a group can accomplish things which no individual acting alone could ever hope to bring about.
— Franklin Roosevelt, 1882-1945, American President [1936-1945]
Hein Sweerts de Landas
Tech advisor
Lives & breathes financial markets

"Everyone needs a little help with their data"
Investor type
Lea Katunaric
Head of marketing
I rule over my minions

"What is better – To be born good, or to overcome your evil nature through great effort?"
Investor type
Laura Bischofberger
Chief Operating Officer
Has for everybody big sister advice

"Start before you are ready"
Investor type
Lou Charlotte Wehrli
Digital Marketing Manager
Social media wizard

"You can have anything you want, providing you first let go of wanting it"
Investor type
Igor Jovicic
Media Expert
Drinks more coffee than water

"Nobody remembers the nights they got plenty of sleep"
Investor type
Vladimir Jovicic
Junior Developer
Master of none

"How could I entrust you with my house later if you can’t even protect your queen now? - My father during chess games"
Investor type
A
Alexander Maliuk
Quality Assurance
Get a Swiss knife wherever you go

"Life is a game with no SAVE option so be wise"
Investor type
Atanas Atanasov
Back-end developer
Living in clouds, dreaming in code

"Quotes don't work unless you do"
Investor type
Joseph Gospodinov
Front-end developer
Not the usual programmer

"Every mistake is a lesson"
Investor type
Z
Zdravko Zaprev
Back-end developer
Knowledge is power!

"I multitask so well, I can lose track of all the things I'm supposed to be doing"
Investor type
Behind the scenes; office culture

Timeline overview

  1. 2019
    The inception
    The inception
    Dinner on a rainy February evening resulted in an idea that would later blossom into UMushroom.
  2. 2020
    Foundation of UMushroom
    Foundation of UMushroom
    UMushroom was officially founded in November 2020.
  3. 2021
    The release of the alpha version & seed financing
    The release of the alpha version & seed financing
    In August of 2021 the Alpha version of our platform was launched. In October of 2021 UMushroom secured 2 million seed capital.
  4. 2022
    Growing the team and client base
    Growing the team and client base
    Since the beginning of 2022 our team has been continuously growing and we continue to expand our client base month on month.
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