Basic Attention Token (BAT) is a Decentralised Networks crypto token. Basic Attention Token was founded on 2017-05-31 on the ETHEREUM ecosystem. More information can be found at https://basicattentiontoken.org/.
Key Technical Advantages:
Decentralized Digital Ad Exchange: BAT is a token for a decentralized, transparent digital ad exchange based on blockchain technology. It aims to create a more efficient marketplace for online advertising by connecting advertisers, publishers, and users, while reducing the social and economic costs associated with existing ad networks, such as fraud, privacy violations, and malvertising.
Brave Browser Integration: The first component of this ecosystem is the Brave browser, a fast, open-source, privacy-focused browser that blocks third-party ads and trackers. It also has a built-in ledger system that measures user attention and rewards publishers accordingly. The introduction of BAT will allow users to be compensated for their attention while protecting their privacy.
User Benefits: Users benefit from the BAT ecosystem by enjoying strong privacy and security when viewing advertisements, improved relevance and performance of ads, and a share of tokens distributed as rewards for their attention.
Publisher Benefits: Publishers using the BAT ecosystem can expect improved revenue, better reporting, and less fraud, as it creates a more transparent and efficient marketplace that accurately values and rewards user attention.
Advertiser Benefits: Advertisers will benefit from less expensive customer attention, reduced fraud, and better attribution in the BAT ecosystem. This is achieved by using blockchain technology to create a transparent, decentralized marketplace that fosters trust and efficiency in online advertising.
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