BIC(Societe)

BB

Equity

ISIN FR0000120966 / Valor 512380

Euronext - Euronext Paris (2026-04-30)

EUR 58.50+1.04%

BIC(Societe)
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About company

Société BIC is a global company known for its production of disposable consumer products, including writing instruments, lighters, and shavers. Founded in 1944 by Marcel Bich and Édouard Buffard, the company initially focused on manufacturing parts for writing instruments before launching its own ballpoint pen under the BIC® brand in 1950. Over the years, BIC has expanded its product line to include a wide range of stationery products, lighters, and razors, emphasizing high-quality, safe, and affordable essentials for everyday use. The company has a significant international presence, having entered markets across Europe, the Americas, Africa, the Middle East, and Asia. BIC's commitment to innovation is evident in its product development, such as the BIC® 4-Color™ pen, the BIC® Cristal® pen, and more recently, digital writing solutions and unisex grooming products. BIC's products are integral to daily life for millions of consumers around the world, embodying the company's mission to bring simplicity and joy to everyday life through its trusted, essential products.

Summarized from source with an LLMView SourceSector: Consumer Cyclicals

Q1 2025 net sales (group)

Net sales: €478.4m. Change: ‑8.3% reported, ‑10.9% on a comparative basis, ‑7.0% at constant currency versus Q1 2024. North America represented ~35% of Q1 net sales and was a primary source of weakness.

Performance by division

Human Expression: €153.1m, down 10.5% at constant currency (weaker consumption in North America/Europe and strong Q1 2024 comps). Flame for Life: €171.7m, down 15.9% at constant currency (notably weak in North America). Blade Excellence: €145.0m, up 11.0% at constant currency, driven by Tangle Teezer (integration on track; Tangle Teezer delivered double‑digit growth). Excluding Tangle Teezer, Blade sales declined on a comparative basis.

Geographic trends

Europe: relatively resilient (Q1 sales ~€167.8m) with selective channel gains (discounters, e‑commerce expansion). North America: notable decline (Q1 sales ~€166.8m) amid softer consumer spending and tariff uncertainty. Latin America: weaker, affected by tough comparables and local pressures (Q1 sales ~€87.5m). Middle East & Africa and Asia/Oceania showed mixed results.

2025 outlook update

BIC now expects 2025 net sales growth of 0–3% at constant currency (previously 4–6%), adjusted EBIT margin around 15.0% (previously ~15.6%), and Free Cash Flow still expected above €240m. Guidance excludes possible further impacts from evolving US tariffs.

US tariffs and supply‑chain actions

BIC highlights a highly dynamic US tariff situation and is monitoring developments closely. The company has launched a global supply‑chain optimization program and is optimizing its manufacturing footprint to mitigate tariff and logistics risk, leveraging its integrated model.

Governance changes proposed

The Bich family reconfirms long‑term control and proposes Board restructuring to hold 6 of 10 seats (respecting independence rules), the appointment of Edouard Bich as Chair (subject to AGM vote on 20 May 2025), and the creation of a Lead Independent Director role. Nikos Koumettis will not seek renewal of his mandate.

Summarized from source with an LLMView Source

Key figures

2.63%1Y

4.56%3Y

-0.43%5Y

Performance

24.4%1Y

24.1%3Y

24.2%5Y

Volatility