BIC(Societe)
BB
ISIN FR0000120966 / Valor 512380
BIC(Societe)
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About company
Société BIC is a global company known for its production of disposable consumer products, including writing instruments, lighters, and shavers. Founded in 1944 by Marcel Bich and Édouard Buffard, the company initially focused on manufacturing parts for writing instruments before launching its own ballpoint pen under the BIC® brand in 1950. Over the years, BIC has expanded its product line to include a wide range of stationery products, lighters, and razors, emphasizing high-quality, safe, and affordable essentials for everyday use. The company has a significant international presence, having entered markets across Europe, the Americas, Africa, the Middle East, and Asia. BIC's commitment to innovation is evident in its product development, such as the BIC® 4-Color™ pen, the BIC® Cristal® pen, and more recently, digital writing solutions and unisex grooming products. BIC's products are integral to daily life for millions of consumers around the world, embodying the company's mission to bring simplicity and joy to everyday life through its trusted, essential products.
Summarized from source with an LLMView SourceSector: Consumer CyclicalsLatest Results (08.10.2025):
BIC reported its first half of 2025 results, showing a net sales decline of 2.4% at constant currencies and an adjusted EBIT margin of 13.7%. Despite a challenging trading environment, the company returned to growth in the second quarter with a 1.4% increase in net sales at constant currencies, supported by sequential improvements across all divisions and regions.
Overall Performance
In the first half of 2025, BIC achieved net sales of €1,077 million, representing a 2.4% decrease at constant currencies compared to the same period last year. The adjusted EBIT margin stood resilient at 13.7%, although it decreased from 14.9% in H1 2024. Q2 net sales reached €598 million, marking a 1.4% increase at constant currencies despite a generally volatile global market.
Human Expression Division
The Human Expression segment reported Q2 net sales of €253 million, down 6.1% at constant currencies. However, there was a sequential improvement in key regions. For the first half, net sales were €406 million, a decline of 7.8% at constant currencies. Europe saw flat sales with growth in Germany's discounters channel, while North America continued to face challenges.
Flame for Life Division
The Flame for Life division showed resilience with Q2 net sales of €183 million, a slight decrease of 0.9% at constant currencies. This marked a 15-point improvement from Q1. H1 net sales declined by 8.6% at constant currencies to €354 million, driven by competitive pressures in key markets like the US and Brazil.
Blade Excellence Division
Blade Excellence outperformed with Q2 net sales of €157 million, a significant increase of 19.9% at constant currencies. The strong performance was largely fueled by the Tangle Teezer brand and growth in Latin America. For the first half, net sales rose by 15.6% at constant currencies to €302 million, contributing positively to the overall group growth.
Financial Metrics
BIC reported an adjusted EBIT of €147 million for H1 2025, maintaining an adjusted EBIT margin of 13.7%. The adjusted earnings per share were €2.35, down from €2.95 in H1 2024. Free Cash Flow was negative €14 million, influenced by lower operating margins and changes in working capital. The company remains optimistic with a confirmed 2025 outlook, expecting net sales growth between 0% and 3% at constant currency and an adjusted EBIT margin around 15.0%.
Summarized from source with an LLMView SourceKey figures
Performance
Volatility
2255 M
Market cap (USD)
53,965
Daily traded volume (Shares)
63.6 / 62.6
1 day high/low (USD)
52 weeks high/low (USD)
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