BIC(Societe)

Latest Results (27.02.2026):

BIC (Société) Q1 2025: Group net sales were €478.4 million in Q1 2025, down 7.0% on a constant‑currency basis versus Q1 2024 (reported change -8.3%; -10.9% on a comparative basis). Performance was hit by a tougher macro environment—notably in the US—and strong prior‑year comparables; Blade Excellence grew (helped by the Tangle Teezer acquisition) while Human Expression and Flame for Life declined. Management revised its 2025 outlook downward and signalled active monitoring of US tariffs while proposing governance changes to reflect the Bich family’s control.

Headline numbers

Q1 2025 net sales: €478.4m. Year‑on‑year: -7.0% constant currency, -10.9% on a comparative basis, -8.3% reported. Prior‑year comparables and softer consumer spending were key drivers of the decline.

Divisional performance

Human Expression: €153.1m, down 10.5% cc—weakness in North America and Europe and tough comps in Latin America. Flame for Life: €171.7m, down 15.9% cc—particularly weak in North America and versus strong Q1 2024 comps. Blade Excellence: €145.0m, up 11.0% cc—primarily driven by the integration and strong growth of Tangle Teezer; excluding Tangle Teezer underlying Blade sales were softer.

Geographic trends

North America (≈35% of group Q1 sales) showed marked weakness and was a principal driver of the group decline. Europe held up better overall, while Latin America faced double‑digit declines versus very strong prior‑year figures; mixed results in MEA and Asia.

2025 outlook update

BIC has moderated guidance: 2025 net‑sales growth now expected at 0–3% (cc) vs. prior 4–6%; adjusted EBIT margin around 15.0% (vs. 15.6% prior); Free Cash Flow still expected above €240m. Guidance excludes potential further tariff impacts.

US tariffs & supply‑chain actions

The company highlights a fluid tariff environment and is closely monitoring developments; North America exposure is material. BIC has launched a global supply‑chain optimization program and says its integrated manufacturing model improves agility to mitigate tariff and transport risks.

Governance update

The Bich family reconfirms control and proposes Board changes: family to hold 6 of 10 Board seats (excluding employee reps), propose Edouard Bich as Chair (subject to AGM 20 May 2025) and to appoint a Lead Independent Director; Nikos Koumettis will not seek renewal of his mandate.