BIC(Societe)

BB

Equity

ISIN FR0000120966 / Valor 512380

Euronext - Euronext Paris (2026-06-03)

EUR 54.70-0.55%

BIC(Societe)
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About company

Société BIC is a global company known for its production of disposable consumer products, including writing instruments, lighters, and shavers. Founded in 1944 by Marcel Bich and Édouard Buffard, the company initially focused on manufacturing parts for writing instruments before launching its own ballpoint pen under the BIC® brand in 1950. Over the years, BIC has expanded its product line to include a wide range of stationery products, lighters, and razors, emphasizing high-quality, safe, and affordable essentials for everyday use. The company has a significant international presence, having entered markets across Europe, the Americas, Africa, the Middle East, and Asia. BIC's commitment to innovation is evident in its product development, such as the BIC® 4-Color™ pen, the BIC® Cristal® pen, and more recently, digital writing solutions and unisex grooming products. BIC's products are integral to daily life for millions of consumers around the world, embodying the company's mission to bring simplicity and joy to everyday life through its trusted, essential products.

Summarized from source with an LLMView SourceSector: Consumer Cyclicals

Q1 2025 net sales (group)

Net sales: €478.4m in Q1 2025. Change: ‑7.0% at constant currency versus Q1 2024, ‑10.9% on a comparative basis and ‑8.3% as reported. Management highlighted a volatile trading environment and lower consumer confidence as main drivers.

Division performance

Human Expression: €153.1m, down 10.5% CC (weaker demand in North America and Europe; strong prior‑year comps). Flame for Life: €171.7m, down 15.9% CC (notably softer in North America). Blade Excellence: €145.0m, up 11.0% CC, driven primarily by the integration and double‑digit growth of newly acquired Tangle Teezer; excluding Tangle Teezer, Blade sales declined on a comparative basis.

Geographic trends

North America (≈35% of group sales) was the weakest region, with significant declines and tariff‑related uncertainty weighing on orders. Europe was relatively resilient (net sales €167.8m) with pockets of growth in some markets and channels. Latin America contracted meaningfully (net sales €87.5m) versus a strong Q1 2024 comparator. Middle East & Africa and Asia & Oceania showed modest declines.

Updated 2025 outlook

BIC revised full‑year 2025 guidance: net sales now expected to grow 0–3% at constant currency (previously 4–6%); adjusted EBIT margin ~15.0% (previously 15.6%); free cash flow still expected above €240m. The outlook excludes potential additional impacts from evolving US tariffs.

US tariffs & supply‑chain response

The company flagged ongoing US tariff uncertainty as a market risk. BIC has initiated a global supply‑chain optimization program and is optimizing its manufacturing footprint to increase agility and mitigate tariff and transport risks.

Governance update

Proposed governance changes following the April 23, 2025 announcement: the Bich family intends to hold 6 of 10 Board seats (excluding employee directors), propose Edouard Bich as Chair after the May 20, 2025 AGM, and appoint a Lead Independent Director. Nikos Koumettis will not seek renewal of his mandate.

Summarized from source with an LLMView Source

Key figures

0.18%1Y

-0.55%3Y

-8.38%5Y

Performance

23.7%1Y

24.1%3Y

23.8%5Y

Volatility