Bilibili Inc
BILI
ISIN null / Valor 40797999
Bilibili Inc
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About company
Bilibili Inc. operates a China-based online entertainment platform best known for its video-sharing community centered on animation, comics and games (ACG) culture, where real-time on-screen comments ("danmu") and user-generated content remain core engagement features; over time it has broadened programming to include lifestyle, education and live-streaming. The company generates revenue through a mix of value-added services (notably mobile games and live-broadcast virtual gifts), advertising, membership subscriptions and e-commerce, and it also develops and licenses intellectual property and partners with content and game producers to expand its ecosystem. Positioned toward younger, digital-native audiences, Bilibili invests in original content production, creator incentives and platform tools to drive engagement and multiple monetization channels, and it is publicly traded with listings outside mainland China.
Summarized from source with an LLMView SourceSector: Consumer Non-CyclicalsLatest Results (13.05.2026):
Bilibili Inc — Fourth Quarter 2025 (and fiscal year 2025) summary: In Q4 2025 Bilibili reported continued user and engagement growth, revenue gains and improved profitability. DAUs reached 113.0 million (+10% YoY) and average daily time spent was 107 minutes (+8% YoY). Q4 total net revenues were RMB8.32 billion (US$1,189.9 million, +8% YoY); the company also reported its first full year of GAAP profitability for fiscal 2025.
User growth & engagement
Q4 2025 DAUs: 113.0 million (+10% YoY). Monthly active users for the year reached 366 million (+8% YoY). Average daily time spent per active user: 107 minutes (+8% YoY).
Top-line — Q4 and FY 2025
Q4 total net revenues: RMB8.32 billion (US$1,189.9m), +8% YoY. Fiscal 2025 total net revenues: RMB30.35 billion (US$4.34bn), +13% YoY.
Revenue mix and segment performance (Q4 / FY)
Q4: VAS RMB3.26bn (+6% YoY), Advertising RMB3.04bn (+27% YoY), Mobile games RMB1.54bn (-14% YoY), IP & others RMB477.2m (+3% YoY). FY 2025: Advertising RMB10.06bn (+23% YoY); VAS RMB11.93bn (+8%); mobile games RMB6.39bn (+14%).
Profitability — GAAP and adjusted
Q4 GAAP net profit: RMB513.9m (US$73.5m), +478% YoY; net profit margin 6.2% vs 1.1% in Q4 2024. Q4 adjusted net profit: RMB878.4m (+94% YoY), adjusted margin 10.6% vs 5.8% a year earlier. Fiscal 2025 GAAP net profit: RMB1.19bn vs a net loss of RMB1.36bn in 2024; adjusted net profit: RMB2.59bn vs adjusted loss of RMB39m in 2024.
Margins, costs and operating results
Q4 gross profit RMB3.08bn (+11% YoY); gross margin 37.0% (up from 36.1%). Q4 profit from operations RMB503.9m (+299% YoY); adjusted operating profit RMB838.2m (+81%). Total Q4 operating expenses decreased 3% YoY to RMB2.58bn; sales & marketing fell 9% while R&D remained roughly flat.
Cash flow and balance sheet
Q4 net cash provided by operating activities: RMB1.84bn. FY 2025 operating cash flow: RMB7.15bn (vs RMB6.01bn in 2024). Cash & equivalents, time deposits and short-term investments as of Dec 31, 2025: RMB24.15bn (US$3.45bn).
Capital return
Under its two‑year US$200 million repurchase program, Bilibili repurchased 0.6 million listed securities in Q4 for US$14.7 million and had repurchased 7.0 million securities total for US$131.2 million as of Dec 31, 2025.
Management view
Management highlighted accelerating DAU growth, stronger advertising monetization, disciplined cost control, AI opportunities ahead, and entering 2026 with GAAP profitability and greater financial flexibility.
Summarized from source with an LLMView SourceKey figures
Performance
Volatility
5886 M
Market cap (USD)
4,792,576
Daily traded volume (Shares)
18.71 / 18.315
1 day high/low (USD)
52 weeks high/low (USD)
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Est dividend (USD)
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Ratings & reviews
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