Hugo Boss AG

BOSS

Equity

ISIN DE000A1PHFF7 / Valor 18789679

Xetra (2026-02-20)

EUR 37.06+0.79%

Hugo Boss AG
UMushroom community rating:

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About company

Hugo Boss AG, headquartered in Metzingen, Germany, is a prominent global fashion and lifestyle company operating in the premium segment. The company is renowned for its high-quality apparel, shoes, and accessories for both men and women. Hugo Boss manages a diverse portfolio through its two main brands, BOSS and HUGO, each catering to distinct target groups while maintaining a shared commitment to quality and innovation. The company has a significant retail presence, with products available in 128 countries through 451 BOSS and HUGO stores, self-managed shop-in-shops, and outlets, as well as a robust wholesale network comprising around 5,600 points of sale. Additionally, Hugo Boss has embraced the digital marketplace, offering its collections online in 59 countries. In 2023, the company achieved record sales of EUR 4.2 billion, surpassing the EUR 4 billion mark for the first time. Hugo Boss's strategic vision, encapsulated in its "CLAIM 5" growth strategy, aims to position the company as a leading premium tech-driven fashion platform globally, supported by a dedicated workforce of approximately 19,000 employees.

Summarized from source with an LLMView SourceSector: Consumer Cyclicals

Lea Katunaric

Switzerland, 18 Oct 2023

Good to keep an eye on.

Joseph WI Gospodinov

Switzerland, 18 Oct 2023

A company that makes high-quality clothes is worth investing in!

Tonia Zimmermann

Switzerland, 18 Oct 2023

Der CEO Daniel Grieder scheint den Turn-around zu meistern und Hugo Boss wieder auf Kurs zu bringen. Der Outlook wurde schon das zweite mal nach oben korrigiert.

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