Hugo Boss AG
BOSS
ISIN DE000A1PHFF7 / Valor 18789679
Hugo Boss AG
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About company
Hugo Boss AG, headquartered in Metzingen, Germany, is a prominent global fashion and lifestyle company operating in the premium segment. The company is renowned for its high-quality apparel, shoes, and accessories for both men and women. Hugo Boss manages a diverse portfolio through its two main brands, BOSS and HUGO, each catering to distinct target groups while maintaining a shared commitment to quality and innovation. The company has a significant retail presence, with products available in 128 countries through 451 BOSS and HUGO stores, self-managed shop-in-shops, and outlets, as well as a robust wholesale network comprising around 5,600 points of sale. Additionally, Hugo Boss has embraced the digital marketplace, offering its collections online in 59 countries. In 2023, the company achieved record sales of EUR 4.2 billion, surpassing the EUR 4 billion mark for the first time. Hugo Boss's strategic vision, encapsulated in its "CLAIM 5" growth strategy, aims to position the company as a leading premium tech-driven fashion platform globally, supported by a dedicated workforce of approximately 19,000 employees.
Summarized from source with an LLMView SourceSector: Consumer CyclicalsLatest Results (05.10.2025):
In Q2 2025, Hugo Boss AG reported a 1% increase in revenue compared to Q2 2024, demonstrating resilience amid a challenging market environment. The company achieved growth in key regions and digital sales, while maintaining stable gross margins and reducing operating expenses. Earnings before interest and taxes (EBIT) rose by 15%, and earnings per share (EPS) increased by 27%, supporting the confirmation of the full-year outlook.
Revenue Growth
Hugo Boss AG achieved a 1% increase in currency-adjusted Group sales in Q2 2025, reaching EUR 1,002 million compared to EUR 1,015 million in Q2 2024. This growth was supported by successful brand and product initiatives, including the launch of the first Beckham X BOSS collection.
Regional Performance
Sales in the EMEA region grew by 3%, while the Americas saw a 2% increase. In contrast, the Asia/Pacific region experienced a 5% decline in sales, primarily due to subdued demand in China.
Digital and Wholesale Growth
The digital segment saw a robust 7% increase in sales, driven by higher digital sales with partners. Additionally, brick-and-mortar wholesale grew by 3%, supported by the successful delivery of summer and fall collections.
Operating Expenses and Efficiency
Operating expenses decreased by 3% in Q2 2025, improving the operating margin by 120 basis points to 8.1%. This reduction reflects strict cost discipline and efficiency gains across key business areas.
Profitability Metrics
EBIT rose by 15% to EUR 81 million, and earnings per share increased by 27% to EUR 0.68. These improvements were driven by higher operating income and a better financial result.
Full-Year Outlook
Hugo Boss AG confirmed its full-year 2025 outlook, expecting Group sales to remain broadly stable and EBIT to increase by 5% to 22%. The company plans to continue strategic initiatives and maintain a strong focus on sustainable cost efficiency to drive profitability in the second half of the year.
Summarized from source with an LLMView SourceKey figures
Performance
Volatility
2945 M
Market cap (USD)
531,667
Daily traded volume (Shares)
44.9 / 43.5
1 day high/low (USD)
52 weeks high/low (USD)
Dividend ex-date
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EPS (USD)
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Ratings & reviews
Lea Katunaric
Joseph WI Gospodinov
Tonia Zimmermann
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