Hugo Boss AG

Latest Results (05.10.2025):

In Q2 2025, Hugo Boss AG reported a 1% increase in revenue compared to Q2 2024, demonstrating resilience amid a challenging market environment. The company achieved growth in key regions and digital sales, while maintaining stable gross margins and reducing operating expenses. Earnings before interest and taxes (EBIT) rose by 15%, and earnings per share (EPS) increased by 27%, supporting the confirmation of the full-year outlook.

Revenue Growth

Hugo Boss AG achieved a 1% increase in currency-adjusted Group sales in Q2 2025, reaching EUR 1,002 million compared to EUR 1,015 million in Q2 2024. This growth was supported by successful brand and product initiatives, including the launch of the first Beckham X BOSS collection.

Regional Performance

Sales in the EMEA region grew by 3%, while the Americas saw a 2% increase. In contrast, the Asia/Pacific region experienced a 5% decline in sales, primarily due to subdued demand in China.

Digital and Wholesale Growth

The digital segment saw a robust 7% increase in sales, driven by higher digital sales with partners. Additionally, brick-and-mortar wholesale grew by 3%, supported by the successful delivery of summer and fall collections.

Operating Expenses and Efficiency

Operating expenses decreased by 3% in Q2 2025, improving the operating margin by 120 basis points to 8.1%. This reduction reflects strict cost discipline and efficiency gains across key business areas.

Profitability Metrics

EBIT rose by 15% to EUR 81 million, and earnings per share increased by 27% to EUR 0.68. These improvements were driven by higher operating income and a better financial result.

Full-Year Outlook

Hugo Boss AG confirmed its full-year 2025 outlook, expecting Group sales to remain broadly stable and EBIT to increase by 5% to 22%. The company plans to continue strategic initiatives and maintain a strong focus on sustainable cost efficiency to drive profitability in the second half of the year.