Cardlytics Inc

Cardlytics Inc is a data-driven marketing platform that leverages anonymized consumer transaction data to connect brands and advertisers with targeted audiences. Through its retail media network, Rippl, the company enables advertisers to reach shoppers across a broad network of grocers and convenience stores, accessing demographics and channels that are often difficult to target through traditional advertising methods. By partnering with financial institutions, Cardlytics offers personalized marketing solutions based on consumer spending behaviors, thereby enhancing the precision and effectiveness of advertising campaigns. The company focuses on strategic partnerships and innovative revenue strategies to bridge the gap between advertisers and consumers, utilizing data insights to optimize marketing efforts and drive measurable results.