HelloFresh SE

HFG

Equity

ISIN DE000A161408 / Valor 38694957

Xetra (2024-11-21)

EUR 10.20-6.81%

HelloFresh SE
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About company

HelloFresh SE is a meal kit delivery company that provides a variety of easy-to-follow meal plans for customers in the US and UK, catering to different lifestyles and diets such as keto and plant-powered options. The company's subsidiary, Green Chef US, is certified organic. HelloFresh SE's business model revolves around delivering pre-portioned ingredients and recipes directly to customers' doors, allowing them to cook fresh and delicious meals at home without the hassle of grocery shopping.

Summarized from source with an LLMView SourceSector: Consumer Non-Cyclicals

Revenue Growth

HelloFresh SE reported revenue of EUR 2,073.5 million for Q1 2024, up from EUR 2,016.1 million in Q1 2023. This represents a growth of 2.9% on a euro basis and 3.8% on a constant currency basis. The increase was primarily driven by a higher average order value and a slight decrease in the total number of orders.

Contribution Margin

The contribution margin for HelloFresh SE in Q1 2024, excluding share-based compensation expenses, decreased to 25.2% from 26.3% in Q1 2023. This decline was influenced by higher procurement and cooking expenses due to the increased share of Ready-to-Eat (RTE) meals and the rapid ramp-up of RTE production in North America.

Marketing Expenses

Marketing expenses for HelloFresh SE, excluding share-based compensation expenses, increased to 23.1% of revenue in Q1 2024, up from 20.4% in Q1 2023. This rise is attributed to the continued strong ramp-up of new customer acquisitions for the RTE segment.

General and Administrative Expenses

General and administrative expenses, including other operating income and expenses, remained stable at 5.9% of revenue in Q1 2024, compared to 5.8% in Q1 2023. In absolute terms, these expenses increased from EUR 116.4 million in Q1 2023 to EUR 123.0 million in Q1 2024.

EBIT and AEBITDA

HelloFresh SE reported an EBIT of EUR (92.7) million in Q1 2024, compared to EUR (9.0) million in Q1 2023. The AEBITDA for Q1 2024 was EUR 16.8 million, with a margin of 0.8%, down from EUR 66.1 million and a margin of 3.3% in Q1 2023. This decline reflects the increased costs and investments in new fulfillment centers and the RTE segment.

Summarized from source with an LLMView Source

Key figures

-31.5%1Y

-89.2%3Y

-42.4%5Y

Performance

85.3%1Y

72.7%3Y

66.6%5Y

Volatility