Harley-Davidson Inc

HOG

Equity

ISIN null / Valor 937735

New York Stock Exchange, Inc (2025-10-20)

USD 26.68-0.22%

Harley-Davidson Inc
UMushroom community rating:

4.22 7 votes No rating yet

NegativeNeutralPositive

About company

Harley-Davidson Inc. is a global lifestyle brand that creates products, services, and experiences that inspire customers to discover adventure and find freedom for the soul through the Harley-Davidson lifestyle. The company's Parts & Accessories, Apparel & Licensing, and Financial Services businesses are crucial to its future success. The Parts & Accessories business focuses on customization, allowing for a personal relationship with customers and their bikes, while the Apparel & Licensing business aims to bring more people into the Harley-Davidson community through authentic and heritage-inspired products. Additionally, the Financial Services business provides a competitive advantage to both the company and its dealers, offering products and services that customers appreciate. Harley-Davidson is focused on building its leadership in profitable global markets, with investments in North America, Asia Pacific, and Europe, Middle East, and Asia.

Summarized from source with an LLMView SourceSector: Consumer Cyclicals

Fourth Quarter 2024 Performance

In the fourth quarter of 2024, Harley-Davidson Inc reported a diluted EPS loss of -$0.93. HDMC revenue declined by 47% year-over-year to $420 million, and global motorcycle shipments fell by 53% to 14,010 units. Additionally, global retail sales of new motorcycles decreased by 15% compared to the same period last year.

Full Year 2024 Results

For the full year 2024, Harley-Davidson Inc achieved a diluted EPS of $3.44. HDMC reported an operating income of $278 million with a 6.7% operating margin, while global motorcycle shipments totaled 148,862 units, marking a 17% decrease from the previous year. North American retail sales in the Touring, Trike, and CVO segments grew by over 8%, and dealer inventory levels of new motorcycles were reduced by more than 4% year-over-year.

2025 Financial Outlook

Looking ahead to 2025, Harley-Davidson Inc expects HDMC revenue to be flat or decline by up to 5%, with an operating income margin of 7.0% to 8.0%. The Financial Services segment anticipates an operating income decrease of 10% to 15%. LiveWire aims to sell between 1,000 and 1,500 electric motorcycles, projecting an operating loss of $70 to $80 million. Additionally, the company plans capital investments of $225 to $250 million for the year.

Summarized from source with an LLMView Source

Key figures

-26.4%1Y

-23.5%3Y

-7.87%5Y

Performance

43.4%1Y

39.3%3Y

42.4%5Y

Volatility

3243 M

Market cap (USD)

1,538,956

Daily traded volume (Shares)

30 / 29.46

1 day high/low (USD)

0.00 / 0.00

52 weeks high/low (USD)

01 January, 2022

Dividend ex-date

0.00

Dividend (USD)

0.00%

Dividend yield (p.a.)

0.002022

0.002023

0.002024

Est dividend (USD)

0.00%2022

0.00%2023

0.00%2024

Est dividend yield

10.00

P/E ratio

00.002022

00.002023

00.002024

Est P/E ratio

0.00

EPS (USD)

0.002022

0.002023

0.002024

Est EPS (USD)

Ratings & reviews

4.22

7 votes

Performance:

3.63

Innovation:

3.88

Society:

3.63

Nature:

3.13

Daniel Bruggmann

Switzerland, 27 Mar 2025

als harley fahrer ein muss

Hein Sweerts de Landas

Switzerland, 14 Nov 2023

A cult brand which can rely on a continuous stream of middle-aged+ wealthy (mainly) male clients. This translates into financial performance as reflected in the upside potential which is quite high.