Harley-Davidson Inc

HOG

Equity

ISIN null / Valor 937735

New York Stock Exchange, Inc (2026-02-26)

USD 18.39-1.55%

Harley-Davidson Inc
UMushroom community rating:

3.79 8 votes No rating yet

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About company

Harley-Davidson Inc. is a global lifestyle brand that creates products, services, and experiences that inspire customers to discover adventure and find freedom for the soul through the Harley-Davidson lifestyle. The company's Parts & Accessories, Apparel & Licensing, and Financial Services businesses are crucial to its future success. The Parts & Accessories business focuses on customization, allowing for a personal relationship with customers and their bikes, while the Apparel & Licensing business aims to bring more people into the Harley-Davidson community through authentic and heritage-inspired products. Additionally, the Financial Services business provides a competitive advantage to both the company and its dealers, offering products and services that customers appreciate. Harley-Davidson is focused on building its leadership in profitable global markets, with investments in North America, Asia Pacific, and Europe, Middle East, and Asia.

Summarized from source with an LLMView SourceSector: Consumer Cyclicals

Hubert Joo

Spain, 11 Jan 2026

Harley-Davidson looks cheap with a very low P/E (~5) and a dividend yield (~3.5%), but the stock has underperformed for years and shows high volatility. Cash flows support income, yet growth prospects remain limited and cyclical risk is high.

Daniel Bruggmann

Switzerland, 27 Mar 2025

als harley fahrer ein muss

Hein Sweerts de Landas

Switzerland, 14 Nov 2023

A cult brand which can rely on a continuous stream of middle-aged+ wealthy (mainly) male clients. This translates into financial performance as reflected in the upside potential which is quite high.

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