Puig Brands SA
PUIG
ISIN ES0105777017 / Valor 134697076
Puig Brands SA
UMushroom community rating:
About company
Puig Brands SA is a global player in the beauty and fashion industry, known for its innovative approach to creating and marketing a wide range of products. The company operates through a unique model it refers to as "Invisible Beauty," which is executed by 51 makers teams. These teams have been instrumental in generating significant impact, reaching over 10 million direct and indirect beneficiaries across Europe, Latin America, the U.S., Africa, the Middle East, and Asia. This expansive reach is a testament to the company's successful penetration of global markets and its ability to adapt and grow in diverse cultural landscapes. The Makers program, a key initiative by Puig, has been pivotal in evolving the company's projects to not only increase their social impact but also to enhance their financial performance, as evidenced by the growth in turnover. This indicates a strategic blend of creativity, social responsibility, and business acumen in Puig Brands SA's operations, positioning it as a significant entity in the beauty and fashion sectors worldwide.
Summarized from source with an LLMView SourceSector: FinanceLatest Results (24.02.2026):
This is a summary of Puig Brands SA's H1 2025 results (covering Q1–Q2 2025). Puig reported strong top-line and margin progress: net revenue of €2,299m (+7.6% like‑for‑like, +5.9% reported), adjusted EBITDA €445m (+8.6%) with a 19.4% margin, adjusted net profit €247m (10.8% margin) and reported net profit €275m (+78.8%). Cash generation improved, net debt/adjusted EBITDA stood at 1.4x, and the company reiterated FY2025 guidance (LFL revenue +6–8% and continued EBITDA margin expansion).
Revenue
Net revenue €2,299.3m in H1 2025, +7.6% LFL (+5.9% reported). Fragrance & Fashion accounted for €1,684.7m (73% of sales, +8.6% LFL), Makeup €339.1m (+2.0% LFL) and Skincare €275.5m (+8.6% LFL).
Profitability
Adjusted EBITDA €445.4m (+8.6% y/y) with margin up ~50bps to 19.4%. Adjusted net profit €247.3m (10.8% margin). Reported net profit rose to €275.0m (+78.8%) driven by non‑recurrence of prior‑year IPO costs.
Margins & costs
Gross margin stable at 75.8%. Advertising & promotion intensity increased by 1.4pp as the group invested behind brand support, offset by improvements in SG&A and distribution efficiency.
Cash flow and leverage
Operating cash flow improved (free cash flow from operations -€116m vs -€173m in H1 2024) reflecting working capital optimization. Net debt €1,426m and Net Debt/Adjusted EBITDA 1.4x, below the 2.0x medium‑term threshold.
Regional performance
Broad‑based growth: Americas €867.0m (+10.9% LFL), Asia‑Pacific €233.6m (+16.5% LFL) and EMEA €1,198.7m (+3.6% LFL).
Operational highlights
Makeup recovered in Q2 with double‑digit LFL growth; Byredo and Uriage showed strong niche/skincare momentum. Adjusted EPS for H1 2025 was €0.44. Operating profit was €332.3m (14.5% margin).
Corporate & outlook
Appointed Jose Manuel Albesa as Deputy CEO (overseeing all divisions). Puig reaffirmed FY2025 guidance targeting 6–8% LFL revenue growth and continued Adjusted EBITDA margin expansion, while maintaining a selective M&A stance.
Summarized from source with an LLMView SourceKey figures
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Volatility
3467 M
Market cap (USD)
8,157,687
Daily traded volume (Shares)
18.035 / 17.615
1 day high/low (USD)
52 weeks high/low (USD)
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Ratings & reviews
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