PUMA SE

PUM

Equity

ISIN DE0006969603 / Valor 481322

Xetra (2025-11-21)

EUR 15.63+0.13%

PUMA SE
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About company

PUMA SE is a global sports brand that has been at the forefront of creating innovative products for athletes since 1948. With a strong foundation in sports, PUMA is dedicated to pushing the boundaries of sports and culture by providing high-performance products for the world's fastest athletes. The company's commitment to innovation and excellence has solidified its reputation as a leader in the sports industry.

Summarized from source with an LLMView SourceSector: Consumer Cyclicals

Revenue Decline

Sales for the second quarter 2025 decreased by 2.0% currency-adjusted to €1,942.2 million, representing an 8.3% decline on a reported basis. Key markets, including North America, Europe, and Greater China, experienced softer topline growth.

Adjusted EBIT and Net Loss

Adjusted EBIT, excluding one-time costs, fell to €-13.2 million, primarily due to a lower gross profit margin. The company reported a net loss of €247.0 million for the quarter, influenced by one-time costs totaling €84.6 million.

Revised Full-Year Guidance

PUMA SE has adjusted its full-year 2025 outlook, now projecting currency-adjusted sales to decline by a low double-digit percentage, down from a previously anticipated low- to mid-single-digit increase. The company expects an EBIT loss for the full year.

Capital Expenditure Reduction

In response to the second quarter performance and subdued growth outlook, PUMA SE has reduced its capital expenditure for 2025 to approximately €250 million, down from the earlier estimate of around €300 million.

Summarized from source with an LLMView Source

Key figures

-64.6%1Y

-68.7%3Y

-81.5%5Y

Performance

60.5%1Y

46.4%3Y

41.9%5Y

Volatility