Art as an Investment

Money and Art: The True Meaning of Value

Art as an Investment

Welcome back to What Your Bank Doesn't Tell You!

In this episode, we are excited to finally share with you a glimpse into our Movement: #Know Your Worth

To explore the true meaning of value, we invited a very special guest. Pascal Schneidinger the CEO of Partasio, a company on a mission to provide you with access to financially attractive & culturally stimulating art investment solutions.

Episode Summary

Together with Pascal, we looked at:

Pascal's Personal Journey to Entrepreneurship:

Pascal shared his experience from investment banking in New York and London to starting a home furnishing retail company in Shanghai. He then founded Partasio in Zurich, which combines finance, investment, and art.

Art as an Investment:

Pascal stressed the importance of diversification in financial portfolios. He believes art is the largest asset class that offers diversification. His company, Partasio, allows people to invest in high-quality physical art.

Defining High-Quality Art:

Blue-chip art, which is top quality, is preferred. Such artists have a long track record and offer low volatility and downside risk.

Buying Art Tips:

For emotional buyers, buy what you like without considering it as an investment. For those looking for investment, focus on top-quality art, which might be challenging due to high prices and market dynamics.


To find out more about Pascal and Partasio click here.

If you want to explore further the meaning of value, check out our movement.

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